Gold price surge fuels biggest jump on Fortune Southeast Asia 500
Gold's record rally, with prices hitting $5,589 per ounce in January, propelled Indonesian retailer Hartadinata Abadi to become the biggest climber on the Fortune Southeast Asia 500, jumping 115 places.
Gold prices have surged to unprecedented levels, with the precious metal hitting a record high of $5,589.38 per ounce in January 2025. This rally, driven by heightened geopolitical unease and strong demand from central banks and retail investors worldwide, has reshaped corporate fortunes in Asia, where gold is deeply embedded in the culture of wealth transfer.
According to the World Gold Council, global gold demand soared 84% in 2025 to 2,175 tons. The price surge has been particularly beneficial for gold-related businesses in Southeast Asia. Indonesian gold retailer Hartadinata Abadi saw its revenue jump 135%, propelling it 115 places to No. 129 on the Fortune Southeast Asia 500—the biggest climb on this year's ranking. For precious metals traders, the rally underscores gold's enduring appeal as a safe-haven asset amid global uncertainty. Live gold prices and charts on NowPrice show how the market continues to react to these macro drivers.
Looking ahead, the trajectory of gold prices will depend on central bank policies, inflation data, and geopolitical developments. Traders should monitor key support and resistance levels, as well as upcoming economic releases that could influence the dollar and real yields. The strong performance of gold-related equities may also signal broader investor sentiment toward the metal.